Million Dollar Why
Your Million-Dollar Why
Build Wealth Aligned With What Actually Matters
The Problem with Purposeless Wealth
Success Without Meaning Is Empty
You’re chasing money but don’t know why—success feels hollow
You’re building someone else’s dream, not your own
You know you’re capable of more but can’t figure out what “more” means
You want wealth but also want it to matter
You’re stuck between “make money” and “make impact”
What if you didn’t have to choose?
The most successful entrepreneurs build wealth FROM purpose, not despite it. This book shows you how.
What You’ll Discover
Purpose-Driven Wealth Creation
- How to identify your actual purpose (not what you think you should want)
- The Million-Dollar Why Framework—connecting purpose to profitable business
- Why purpose-driven businesses outperform soulless ones
- How to build wealth that serves your mission instead of distracting from it
- The alignment test—does your business reflect your values?
- Case studies of entrepreneurs who built 7-figure businesses from purpose
- How to monetize meaning without compromising integrity
- The legacy framework—wealth that outlasts you
Purpose isn’t a luxury. It’s fuel.
Inside Your Million-Dollar Why
A complete framework for building wealth aligned with purpose
Part 1: Finding Your Why
The deep work of identifying what actually drives you—not surface desires
Part 2: The Purpose-Profit Connection
How purpose creates sustainable competitive advantage and attracts ideal clients
Part 3: Building the Business
Translating purpose into profitable business model, pricing, and positioning
Part 4: The Alignment Audit
Testing whether your current work serves your purpose or distracts from it
Part 5: Scaling With Soul
How to grow without losing the purpose that made you successful
Part 6: The Legacy Framework
Building wealth that serves your mission beyond your lifetime
“I was making $120K but felt empty. This book helped me rebuild my business around what I actually care about. Now making $180K and love what I do.”
Who This Book Is For
The Purpose Seeker
You want wealth but also want it to mean something. You’re ready to align money and mission.
The Burned Out Entrepreneur
You built a business but lost yourself. You need to reconnect with why you started.
The Aspiring Founder
You know you want to build something, but haven’t figured out what. You need clarity.
The Impact-Driven
You want to make money AND make a difference. You refuse to choose between them.
This book is NOT for: People who just want tactics without caring about purpose or meaning.
What Makes This Different
Not Motivational Fluff
Practical frameworks for translating purpose into profitable business models
Not “Follow Your Passion”
Real business strategy that happens to be aligned with meaning
Not Anti-Profit
Shows how purpose INCREASES profitability, not decreases it
“Finally, a book that doesn’t force me to choose between making money and making impact. This framework let me do both.”
— Jennifer R.
Ready to Build Wealth That Matters?
Get instant access to Your Million-Dollar Why
- Complete purpose-to-profit framework
- The Million-Dollar Why discovery process
- Business alignment audit
- Real entrepreneur case studies
- Instant digital delivery
Want the Complete System? Combine with The Wealthy Janitor and The Abundance Algorithm for purpose + psychology + wealth-building.
About Rich Abbott
Rich Abbott spent years building “successful” businesses that felt empty. Good income, zero meaning. He was optimizing for money without asking why.
That changed when he realized the entrepreneurs he admired most weren’t choosing between wealth and purpose—they were building wealth FROM purpose.
Your Million-Dollar Why is the framework Rich used to rebuild his own business around what actually mattered—and the same system he now teaches to purpose-driven entrepreneurs through WealthDawn.