About Rich Abbott
Transforming Mindsets, Building Wealth
Founder of WealthDawn. Teaching the psychology of wealth creation and helping people develop the millionaire mindset necessary for lasting financial success.
From Scarcity to Abundance
Born Leslie Richard Abbott in Tisdale, Saskatchewan, Rich’s early life was marked by hardship—growing up in foster homes, experiencing food insecurity, and learning to “be content” with very little. These experiences created deep-rooted scarcity beliefs that would take decades to overcome.
Like many who grew up in challenging circumstances, Rich was taught that getting a job and being grateful for what you have was the path to security. Entrepreneurial thinking was discouraged, and any attempt at business was met with resistance. Early ventures into MLM opportunities ended in losses, reinforcing limiting beliefs about money and success.
The Journey to Self-Discovery
Rich spent his early years in various blue-collar jobs — always working hard but never building wealth. A turning point came when he attended Full Gospel Bible Institute (1989-1993), where he discovered something profound: he could achieve anything he set his mind to.
This realization transformed his self-esteem and opened new possibilities. He went on to earn a degree in Biblical Studies from Briercrest College and served as a Senior Pastor for three churches. However, even in ministry, he operated from a scarcity mindset—making a “vow of poverty” and believing that focusing on spiritual matters meant neglecting financial success.
The Awakening
In 2005, Rich left pastoral ministry and returned to truck driving, but something had shifted. He began studying web design, affiliate marketing, and online business. Between 2000-2021, he built two log homes himself, learning to create equity and manage real estate investments.
The real transformation came when Rich started studying wealth psychology and realized a critical truth: the Bible doesn’t condemn wealth—it condemns the love of money. He had been spiritualizing poverty, lowering his standards, and accepting less than what was possible.
In his early 60s, Rich had a breakthrough moment. His personal motto had always been “I won” when overcoming obstacles, yet he’d never applied that winning mindset to creating wealth. He recognized his scarcity mentality for what it was—a learned limitation, not a spiritual virtue.
The Mission: WealthDawn
Today, Rich Abbott has made a “vow of prosperity”—not for selfish accumulation, but to become a powerful force for good in the world.
His Vision Includes:
- Providing clean water systems to communities in need
- Supporting orphanages globally
- Creating sustainable charitable giving structures
- Teaching others to break free from scarcity thinking
Rich now dedicates himself to mastering and teaching the psychology of wealth creation through WealthDawn. His work focuses on mindset transformation, wealth psychology education, practical implementation, and breaking the cycle of scarcity thinking.
What I Do
Wealth Psychology for Serious Entrepreneurs
Build Wealth That Lasts
Not quick fixes or get-rich tactics. Sustainable wealth built on solid psychological foundations.
Align Purpose with Profit
Make money doing work that matters. Integration, not sacrifice.
Overcome Mindset Blocks
Identify and eliminate the hidden patterns costing you thousands (or millions).
Make Better Decisions Faster
Use frameworks that accelerate wealth-aligned choices without analysis paralysis.
Scale Without Losing Your Soul
Grow your business while protecting what makes it (and you) special.
Why Trust Me?
I’m Not a Guru. I’m a Guide.
I Don’t Promise
- Overnight millions
- Secret hacks the rich don’t want you to know
- Passive income with zero work
- Manifestation magic
I Do Provide
- Science-backed psychological frameworks
- Practical, actionable systems
- Direct, no-fluff guidance
- Tools that actually work when you use them
My Approach is Different
- Psychology-first: Fix your operating system, not just your tactics
- Purpose-driven: Wealth that aligns with who you are
- Implementation-focused: Every concept includes exercises
- Long-term oriented: Building legacy wealth, not boom-and-bust cycles
The WealthDawn Approach
Four Pillars of Lasting Wealth
Mindset Foundation
Transform your relationship with money from scarcity to abundance. Fix the operating system before optimizing the apps.
Purpose Integration
Align what you do with who you are. Purpose-driven wealth beats profit-only wealth every time.
Strategic Systems
Build frameworks that make wealth-aligned decisions automatic. Stop reinventing the wheel daily.
Sustainable Scaling
Grow without losing what makes you special. Scale impact, not just revenue.
The WealthDawn Philosophy
At 65, Rich is more energized than ever about wealth creation—not for luxury or accumulation, but for the freedom it provides to make a real difference. His goal is to help thousands of people transform their relationship with money, break free from limiting beliefs, and build the kind of wealth that changes lives.
Rich teaches that:
- Wealth is not evil—it’s a tool for massive good when used correctly
- Scarcity thinking is learned—and can be unlearned
- You cannot give what you don’t have—building wealth creates capacity to help others
- Lowering your standards serves no one—prosperity allows you to be a greater blessing
- The millionaire mindset is available to everyone—regardless of your starting point
Start Your Transformation
Three ways to work with me:
The $10,000 Mindset Shift
7-day protocol to transform your relationship with wealth
Your Million-Dollar Why
Purpose-driven wealth building for serious entrepreneurs
Connect With Me
YouTube: Weekly videos on wealth psychology and practical frameworks
Visit WealthDawn ChannelNewsletter: Get exclusive insights on wealth psychology and mindset transformation
Subscribe to NewsletterThe Bottom Line
I’m not here to sell you dreams. I’m here to give you tools.
Tools based on psychology, not hype.
Tools that work when you use them.
Tools that build wealth that lasts.
If you’re serious about transforming your relationship with money—not just making more of it, but building wealth that aligns with who you are—you’re in the right place.
Let’s begin.
— Rich Abbott