For most of my life, I operated from scarcity. Not because I lacked money—but because I lacked the right relationship with it.

I built businesses. Made money. Lost it. Made it again. The cycle repeated because I was treating symptoms, not causes. I was optimizing tactics while ignoring psychology.

That question led to a decade-long deep dive into wealth psychology, behavioral economics, neuroscience, and the patterns that separate those who build lasting wealth from those who chase it endlessly.

What I discovered changed everything.

Wealth isn’t about what you know. It’s about how you think.

The millionaires I studied—the ones with sustainable wealth, not lottery-winner flash—all shared something: they thought differently about money, risk, value, and themselves.

They didn’t just have better strategies. They had better operating systems.

So I rebuilt mine. Transformed my relationship with wealth from scarcity to abundance. And started building businesses that reflected purpose, not just profit.

The result? Wealth that doesn’t require me to compromise who I am. Success that doesn’t come with a side of burnout. Money that flows because I’m not blocking it with bad psychology.

Now, I help other entrepreneurs do the same.

My Mission

Making wealth psychology accessible to entrepreneurs who refuse to compromise their values for success.

For too long, wealth education has been either surface-level motivation (“You can do it! Think positive!”) or complex academic theory (unreadable and unusable).

I bridge that gap.

My work translates psychological research and behavioral economics into practical frameworks you can implement today. No PhD required. No fluff included.